robina slsc pops up

Published on 28 February 2019 by Lauren Falchi


The mercury may be beginning to drop as autumn kicks into gear this week, but all signs are pointing to an Endless Summer at Robina Town Centre, thanks to a new partnership with Surf Life Saving Queensland kicking off on 1st March 2019.

The partnership was launched today ahead of SLSQ’s 2019 Queensland Youth State Championships, which kick off this Friday (8th March). Around 1600 young surf sport athletes will compete at Burleigh over the weekend, while the state’s best will hit Broadbeach for the 2019 Queensland Senior State Championships from 15th – 17th March.

As a city characterised by over 50 kilometres of shoreline and 300-odd days of sunshine each year, Robina Town Centre is paying tribute to the Coast’s idyllic coastal lifestyle as part of its new Endless Summer campaign, which will shine a light on the importance of surf safety while also celebrating those who protect our beaches – the surf lifesavers.

With over 20 surf life saving clubs lining Gold Coast beaches, Robina Town Centre will be proudly waving its own club colours this March, launching a pop-up Robina Surf Life Saving Club in-centre until 31st March.

It’s here that shoppers will have the chance to engage in a series of surf-related activations, and meet and greet key members from the surf life saving community to coincide with the 2019 Queensland Surf Life Saving Championships.

Complete with its very own surf shack, lifeguard tower, sun loungers and surfboards in the club colours of pink and blue, Robina Surf Life Saving Club will pop up outside Myer on Ground Level.

Celebrating an Endless Summer, locals can learn essential beach skills such as how to spot a rip; test their surf knowledge to win a share in $30,000 worth of prizes from Robina’s custom-built vending machine; and even experience what it’s like to be caught in a rip using the latest VR technology on weekends from 11.00am – 3.00pm.

They’re also giving customers the opportunity to give back and donate to Surf Life Saving Queensland, which will help to ensure local beaches are a safe place to swim.

Come Thursdays, a Treat Yo’Self Pop-Up Station (located outside Seed) will be activated from 5.00 – 9.00pm, treating shoppers to a selection of tasty eats and beverages (complimentary, of course!) served by Robina Surf Life Saving Club members.

A trip to the ‘beach’ isn’t complete without a token selfie, so Robina Town Centre is also providing free Selfies by the Shoreline outside Myer, complete with beach-inspired get-up and props set against a beach-inspired backdrop. All you have to do is throw some shakkas, hang ten and get those good-time vibes rolling when the photographer counts you in… shell yeah!

Selfies by the Shoreline will also be running on Thursdays from 5.00 – 9.00pm.