Sass & Bide

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  • Opening hours
    9am - 5.30pm
    10am - 4pm
    9am - 5.30pm
    9am - 5.30pm
    9am - 5.30pm
    9am - 9pm
  • 07 5580 9119
  • Level Ground, Shop 4005
  • Best parking is Red Carpark

sass & bide is dedicated to the strong, the obscure & the beautiful.

sass & bide is the namesake label of Sarah - Jane (sass) & Heidi Middleton (bide). A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.

The sense of free-spirited confidence & contradiction that defines their personal sense of style, provided the inspiration for the initial denim collection and the incredibly successful ‘east village hipster’ jean in 1999. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London fashion week which gained the pair international recognition.

sass & bide offers a full range of women’s ready to wear, denim & accoutrement collections. Currently stocked in over 20 countries, the range is available at premium boutiques, exclusive department stores worldwide and now shipping online to NZ, UK & USA.

In November 2013, sass & bide opened its first New York flagship store which will join its 21 boutiques located in Australia and New Zealand.


Sass & Bide